Results tagged “mashup” from eComm2008: Emerging Communications Conference
To use voice in a compelling way, recognize that voice is a spice, not a main ingredient. Voice and other real time communications brings out the flavor in some other application, but it isn't the star. A compelling application starts with solving a real customer problem, and unless your customer happens to be a telco, carrying voice probably isn't the issue.
The issue is something else. We don't know the problems faced in other verticals because we've been so focused on the problems in ours. I bet you that if you spent just the smallest amount of time looking at transportation, or financial services or education, you'd find all sorts of places you could sprinkle basic communications into the mix to make it more delicious. Because we haven't done that, the food is bland and boring. You deserve better, and most importantly, customers deserve better.
The issue is something else. We don't know the problems faced in other verticals because we've been so focused on the problems in ours. I bet you that if you spent just the smallest amount of time looking at transportation, or financial services or education, you'd find all sorts of places you could sprinkle basic communications into the mix to make it more delicious. Because we haven't done that, the food is bland and boring. You deserve better, and most importantly, customers deserve better.
Millions of web sites have nothing that fits
into a shopping cart. The businesses behind these web sites face
a challenge; how do they convert clickers into callers? Major
enterprises have access to sophisticated call processing systems
that address this dilemma with custom Click-to-Call, interactive voice
response (IVR) and voice broadcast solutions. While the VoiceXML and
CCXML standards have driven down the cost of custom IVR, these
solutions are still too complex and expensive for many independent
developers and small businesses. While many Click-to-Call solutions
are now available in the marketplace they tend to be limited in
flexibility. Developers and small businesses need access to cost
effective full featured telephony building blocks designed for
integration into web applications. These building blocks need to be
usable by any web developer with basic web form coding skills. In
essence; the telephony API should replace web forms with voice forms.
The
Ifbyphone "Voice of the Web" family of services provides a complete set
of hosted building blocks that provide Smart Click-to-Call, VoiceMail,
Find Me, Virtual Receptionist, IVR Voice Forms and Smart Voice
Broadcast at a price point affordable to any business. These voice
applications are configured over the web from any standard browser.
Each application is accessible via an API call, an inbound telephone
call or a scheduled outbound call. The Ifbyphone API is compatible
with any web implementation language.
This
technology talk describes the Ifbyphone fault tolerant architecture
which integrates half a million lines of custom code with both open
source and proprietary solutions. The hosted "Voice of the Web"
infrastructure is available to developers building applications that
mashup the best of the web with the intimacy of the telephone. These
mashups have complete access to automated speech recognition, multiple
text to speech voices and DTMF processing. As part of this talk I will
present examples of phone mashup applications built using the Ifbyphone
API.
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